Privacy Statement
With CCPA Addition to Data Protection Policies

Updated June 19, 2020

The National Western Stock Show ( and its entities (National Western Complex (, Rodeo All Star Weekend (, Denver County Fair (, Coors Western Art Exhibit & Sale (, Honoring The Legacy Campaign ( take Personal Data Protection very seriously. Although we are not obligated to follow the CCPA Guidelines as a Non-Profit Organization, we still wish to offer our California Consumers the highest level of comfort, safety, and security, when doing business with us. CCPA and GDPR share many attributes and requirements, so we have combined both Policies to establish our General Personal Data Protection Policy, which enhances coverages beyond the scope of either Policy individually.

When we collect your personal data 

If you decide to contact us or make use of personalized services (e.g., by subscribing to a newsletter, filling out a form, making a purchase, or by setting your personal preferences for webcast services), then you will be asked to submit the limited personal data which is necessary for us to provide that service or handle your query. This is completely voluntary. 

If you ask us to send you newsletters, webcasts, ticketing information, or other communications, we rely on your active consent in order to do so. You may opt out of receiving these communications at any time. 

If any form which collects your personal data allows you to voluntarily provide additional information, we seek this information because we think it will help us to give you a better quality of service. You do not have to provide such information if you do not wish to do so. 

We also collect personal data from cookies, which we explain more about below. 

Site traffic information and cookies 

On your first visit to this site you were asked (by a notification banner) to accept our use of cookies and similar technologies and we would like to explain how we use these technologies. 

National Western's websites make use of cookies to save and retrieve information about your visit to our sites. Cookies are small files of software which save and retrieve information about your visit to a website or application. They reside in your internet browser to help remember your preferences and previous activity. You can find more information about cookies at and

Cookies currently used on our site identify you as an anonymized number. We and our partners (e.g., marketing partners or analytics providers) use cookies and log files to analyze trends, administer the website, track users movements around the website, and gather demographic information about our user base. We may receive anonymized reports based on the use of these technologies by our partners on an aggregated basis. We also use this data to provide the site’s content, ensure the functionality of our information technology systems, and to optimize our website. The data of log files will be stored separately from your other personal data.

Users can control and refuse the use of cookies at the individual browser level. Cookies installed can be deleted. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

When you visit our website, the following categories of cookies will be set in your browser:

Strictly necessary cookies: These cookies are essential in order to enable you to move around a site and use its features. Without these cookies services you have asked for cannot be provided.

Registered Visitor Cookie: A unique identifier given to each registered user, used to recognize you anonymously through your visit and when you return to the site.

Performance cookies: These cookies collect information so that we can analyze how our visitors use our site. These cookies do not collect information that identifies you. All information these cookies collect is anonymous and is only used to improve how our site works.

Functional cookies: These cookies allow websites and applications to remember choices you make (e.g., such as your user name or the region you are in) and provide enhanced, more personal features.

We may use information collected from functional cookies to identify user behavior and to serve content based on the user profile. These cookies cannot track your browsing activity on other websites. They do not gather any information about you that could be used for advertising or to record where you’ve been on the Internet outside our site.

Analytics cookies: In order to keep our website services relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use the site.

Cookies allow web analytics services to recognize your browser or device and, for example, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes, and it helps us to analyze patterns of user activity and to develop a better user experience.

Third Party Applications

We will respect and protect your privacy as set out in this Privacy Policy. We will share your personal data with third parties only in the ways that are described in this Privacy Policy - and do not and will not sell your personal data.

Categories of non-National Western parties with which we share your personal data include vendors such as host and cloud service providers, marketing agencies, and sub-contractors involved in the fulfillment of our contractual obligations towards our clients. 

Facebook conversion pixels We use the “Custom Audience pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. With its help, we can keep track of what users do after they see or click on a Facebook advertisement. This enables us to monitor the effectiveness of Facebook ads for purposes of statistics and market research. Data collected in this way is anonymous to us, which means we cannot see the personal data of individual users. However, this data is saved and processed by Facebook. Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy which can be found at You can allow Facebook and its partners to place ads on and outside of Facebook. A cookie can also be saved on your device for these purposes.

Please click here if you would like to withdraw your consent

Google Analytics
Our website uses Google Analytics, a web analysis service of Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA,“Google Analytics” or “Google”). Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there.

In using Google Analytics our website employs the extension “anonymizeIp”. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from EU/EEA member states. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to our website.

Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly as noted elsewhere in this Privacy Policy. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Google Analytics also offers a deactivation add-on for most current browsers that provides you with more control over what data Google can collect on websites you access. The add-on tells the JavaScript (ga.js) used by Google Analytics not to transmit any information about website visits to Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage.

Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used.

You can find additional information on how to install the browser add-on referenced above at the following link:

For the cases in which personal data is transferred to the EU, Google has self-certified pursuant to the EU-US Privacy Shield (

Google Tag Manager (GTM)
Google Tag Manager (GTM”) is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. Tags are small code elements that, among other things, are used to measure traffic and visitor behavior: to understand the effect of online advertising and social channels; to set up remarketing and orientation towards target groups; and to test and optimize websites. GTM makes it easier for us to integrate and manage our tags. We use GTM on our website to include the following tracking tools:

● Google Analytics
● Facebook Conversion Pixels

If you have performed deactivation, GTM takes this deactivation into account. For more information about GTM’s privacy practices can be found at and terms of use at

Who do we share your personal data with and where does it go?

At no time do we sell any Personal Data Information.

Any transfer of personal data to this site will be secured by encryption. We may store or transfer your personal data to our corporate databases for internal use in the future. We do this under our group-wide Data Protection Policy, which guarantees an adequate level of data protection wherever your data is physically kept. 

We also use the services of third-party service providers to host our webcasts and offer technical support. Any third-party provider we appoint must act in accordance with our written instructions when processing your personal data and must protect your personal data in line with the contractually required security measures. Where we store or transfer your personal data to a third-party provider based outside the European Economic Area, we take steps to ensure your personal data is adequately protected. 

We have the right to disclose your personal data as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on National Western Stock Show and it’s listed entities. If there is a takeover, sale or purchase of our business, we may disclose your personal data to the new (or prospective) owner of the business. 

How long do we keep your information? 

We will only hold your information for as long as necessary to fulfill the purposes for which it was collected, before making it non-identifiable or deleting it. Some personal information is governed by other laws and regulations that have mandated periods of retention, and may not be deleted until the required retention period has expired. (Financial Institution mandates, Local, State and Federal Government Agency Regulations.) 

If you send us any ‘contact us’ messages, we will delete or de-identify these messages once we have finally satisfied your inquiry, or met the compliance requirements related to the data. 

If you choose to unsubscribe from a service, we will keep a ‘suppression list’ containing your details so we know you have unsubscribed. 

Your rights, complaints and how to contact us 

Consumers have the right to request disclosure of their personal information, and to receive additional details regarding the personal information collected and its use purposes, including any Third Party information which is shared, and with the identity of the Third Party the information was given to.

If you have questions or concerns relating to the handling of your personal data, or other privacy related query, please get in touch with us using the Contact Us button on the website you are visiting. Please also use these links for non-privacy related queries. 

Once a verifiable Consumer Rights Request as described in Cal. Civ. Code 1798.140(y), has been received and validated, we will provide a response within 45 days of receipt. A full explanation regarding the request will be given the Consumer. Consumers are allowed 2 requests with-in a 12 month period.

If you are a person governed by CCPA, you also have the right to raise a privacy concern with the Data Protection Authority established in your state. However, please consider using our CCPA-approved complaint resolution mechanism by using the contact mechanism listed above, and defining your issue, and the desired resolution to the problem. Please use the Contact Us tab available on any of our websites.

"Data Protection Officer"
Coors Western Art Coordinator
Currently: Krista Hanley
4655 Humboldt St
Denver, CO 80216

Data Portability

In response to a request for disclosure, once identity has been verified and validated, we will provide you with the requested Personal Information in a format that is convenient and assessable, and easily transferrable from one entity to another. The format required must be specified at the time a request for information is made.


At no time does the National Western Stock Show Complex or its entities discriminate against a consumer because they have exercised their rights.

Third-party websites we link to 

Our website may contain links to third-party sites. This privacy statement does not apply to those third-party sites, as each of them are responsible for their own data protection. 

We recommend that you read the privacy statements of any other sites that you visit as we cannot accept responsibility for the privacy practices of these sites, which may be different to ours. 

Freedom of information inquiries

If you represent a public authority governed by the Freedom of Information Act and you wish to consult with a National Western Stock Show employee about a potential disclosure of National Western Stock Show information pursuant to a request you have received, please contact us using the Contact Us tab on any of our websites giving your name, the name of the public authority you represent, your contact details, the nature of the request and the deadline for disclosure and a responsible National Western Stock Show person will contact you.

For further information visit to better understand your California Consumer Protection Act coverages. 

Changes to the privacy statement 

We may update this privacy statement from time to time and recommend that you revisit it on occasion to see the latest version.